Solo
For one person doing their own follow-up.
$39per month
1 sender
Start 14-day trialEmail support
Every feature includedBe the first word every lead hears.
Firstword answers new enquiries within a minute, from your own email and number, then follows up automatically until they reply. Then it steps aside and lets you close.
Companies that reply to a lead within an hour are nearly 7 times as likely to have a real conversation with them as companies that wait longer.
9:02 am
New enquiry from Dana Ortiz
“Planning a kitchen remodel. Could someone give us a quote?”
- 9:02 amEmail sent, from you
Thanks, Dana. Here’s how a quote works, and a link to book a visit.
- 9:03 amText sent, from your number
Hi Dana, it’s Sam at Atlas. Got your note. Want to pick a time?
- 9:11 amDana replied
Thursday at 10 works for us.
- Follow-up stopped. Sam takes it from here.
The other companies Dana asked:
- replied at 2:47 pm
- replied the next day
- never replied
Set it up once. It follows up every time.
Bring your customers
Connect your CRM, or upload the spreadsheet you already keep. Firstword tidies it as it comes in.
Connect how you reach them
Your email account, and your texting number if you have one, so every message comes from you.
Write the follow-up
A few emails or texts, spaced out, with each customer’s name and your booking link filled in.
Let it run
New leads hear from you in a minute. Follow-ups go out in business hours, in their time zone. When they reply, it stops.
Follow-up that knows when to stop
Mix emails, texts and designed marketing emails, spaced however you like. Each one goes out in the customer’s own business hours. The moment they reply, the rest are cancelled, so the conversation is yours.
Click a step to see the message, then see what happens when Dana replies.
Starts whenA new enquiry arrives, or Status changes to Quoted
Stops whenThey reply, book, or unsubscribe
Thanks for reaching out, Dana
Hi Dana, thanks for getting in touch about your kitchen. Here’s how our quotes work, and a link to book a visit at a time that suits you. Sam
Version B is leading: 31% replied, against 22%. Keep the winner with one click.From a prompt to a polished email in a minute
Ask your AI assistant for a marketing email, paste the HTML into Firstword, and send it to the right people. Firstword cleans the code, keeps your personal touches, checks it for spam triggers, and adds the legal footer for you.
Or build one yourself in the drag-and-drop designer.
You, in ChatGPT or Claude
Write a spring email for Atlas Build & Design, our design-and-build firm: free design consultations this season. Premium but warm, with one clear button to book.
AI
<table width="600" cellpadding="0" style="background:#F3EDE3">
<tr><td style="background:#14263A;padding:48px 40px">
<p style="color:#C9A86A;letter-spacing:4px">ATLAS</p>
<h1 style="font-family:Georgia;color:#fff">
Plan the home you’ve been picturing</h1>
</td></tr>
<tr><td style="padding:36px 40px">
<p>Hi {{contact.firstname | there}},</p>
<a href="{{sender.booking_link}}"
style="background:#14263A;color:#fff">
Book a design consultation</a>
…Bring the spreadsheet you already have
Excel, CSV, a Google Sheet, or cells pasted straight in. Firstword finds the right columns, fixes the mess, merges duplicates, and shows you every change before saving anything.
Add a Status column, and changing someone to “Quoted” starts their follow-up.
| Name | Phone | Visit date | |
|---|---|---|---|
| JOHN SMITH | John.Smith@GMAIL.com | (512) 555-0101 x23 | 13/03/26 |
| mary o'neil | mary@gmial.com | 512.555.0102 | 04/03/26 |
| Smith, Jane | N/A | +1 512 555 0103 | #VALUE! |
Title rows, odd column names, ALL CAPS, typos, extensions, day-first dates and #VALUE! cells. Drop it in as it is.
The details that make it work
- Built for volume
- Thousands of messages a day across your whole team, each person sending from their own inbox at a pace that protects your reputation.
- Two versions, one winner
- Test two subject lines or messages. Firstword splits leads evenly, shows which gets more replies, and keeps the winner with one click.
- Sent like a person would
- Within your business hours, in each customer’s own time zone, with new mailboxes starting at a low daily limit.
- Every message on the record
- With your CRM connected, each message is logged on the customer and the deal, so the whole team sees what went out.
- Unsubscribes handled
- One-click unsubscribe in every email, honoured across every sequence, and your business address in marketing emails as the law requires.
- Reports you can trust
- Sent, opened, clicked and replied, per sequence, step and version, with a live feed of everything that happened.
Simple pricing, from one person to a full sales floor
Every plan gets every feature. You choose by how many people send. Start free for 14 days.
Team
For a crew where everyone sends from their own inbox.
$129per month
Up to 5 senders, then $25 per extra sender
Start 14-day trialPriority email support
Every feature includedBusiness
For busy sales teams and multiple locations.
$299per month
Up to 15 senders, then $20 per extra sender
Start 14-day trialOnboarding call and phone support
Every feature includedWe don’t believe in holding back features.
Plenty of tools lock their best features behind bigger plans, then wait for you to upgrade. That’s petty. Every Firstword plan gets everything; you only pay for how many people send.
| Feature | Elsewhere | Firstword |
|---|---|---|
| A/B testing | Every plan | |
| Reports | Every plan | |
| Team roles | Every plan | |
| Unlimited contacts | Every plan |
Every plan includes
- Reply to new leads within a minute
- Email and text follow-up sequences that stop when they reply
- Unlimited contacts and sequences
- Your CRM, or a spreadsheet with automatic clean-up
- Start sequences from any field, like Status is Quoted
- Drag-and-drop email designer, or paste HTML from your AI
- Spam check before every marketing email goes out
- A/B testing that keeps the winner
- Personal fields and booking links in every message
- Sending hours in each customer’s own time zone
- Daily sending limits that start low for new mailboxes
- Unsubscribes and legal footers handled for you
- Every message logged on the customer’s record
- Reports and a live activity feed
- Team roles, invitations and audit log
A sender is one person sending from their own inbox. The trial asks for a card and charges nothing for 14 days; cancel any time. More than 15 senders? Talk to us.
Questions people ask
Do I need a CRM?
No. If you have one, Firstword reads your contacts and deals from it and logs every message on the customer’s record. If you don’t, upload the spreadsheet you already keep, or add people by hand, and Firstword keeps the list for you.
Which email and texting services can I use?
Firstword connects to the email account you already use, so every message comes from you and replies land in your inbox. Texting from your business number is next, followed by WhatsApp and more email providers. If you need a particular one, tell us.
What happens when someone replies?
Their follow-up stops straight away, so nobody gets an automatic message after answering you. The conversation is yours from there.
Will my emails end up in spam?
Firstword sends like a person would: within the hours you choose, in each customer’s own time zone, at a steady pace, with new mailboxes starting at a low daily limit. It adds unsubscribe links for you and checks marketing emails for common spam triggers before they go out.
Does it work for large teams?
Yes. Each person sends from their own inbox, with their own limits, and owners decide what gets switched on. Teams send thousands of messages a day across many senders. For more than 15 senders, talk to us about volume pricing.
Is my data safe?
Your data is encrypted, kept separate from every other business, and never sold or used for advertising. Firstword can send email as you but can’t read your inbox. Our privacy policy has the details.
Is there a contract?
No. Pay monthly or yearly and cancel any time. Your data is yours to export or delete whenever you like.